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Sales Playbook Project

Take control of your future with a complete selling system, including worksheets, templates, conversation roadmaps, and technology

NOTE: The video is a clip for the group coaching program that the course was designed for. We will let you know when the group coaching becomes available again. The materials we built and tested are all in this program.

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Course Summary

Do you know you could sell more if you just had a better plan? If you've been looking for a way to get sales results consistently and have the right repeatable systems and processes in place, this program is for you. Whether you are a small business owner trying to sell more effectively, a sales rep looking to take your results to the next level, growing a sales team, or want to scale your results, it's time you have your own playbook. Let's get to work.  

This comprehensive program is designed for sales and marketing professionals, focusing on improving communication and sales strategies. It covers a wide range of topics including defining brand identity, achieving customer clarity, creating powerful messages, and effectively using various outreach channels like phone, email, video scripts, social media, and text messages. The guide emphasizes the importance of human-like communication, offering actionable strategies and examples for immediate application in business settings.

Course Curriculum

AND - All these are downloadable resources (except the whiskey) for you to rock your strategy with.

When I came from the corporate world, I needed help branding myself and my high ticket offer so my potential customers could see the value. This process was invaluable in landing my first big clients.  

Asmaa Methqal
Maestra Marketing

I have been in sales for the past 15 years and have seen many sales trainers, but none like Joe Girard. His passion and genuine care for his clients is like no other. After hearing Joe speak, I was able to take his suggestions and immediately implement them.  

Matt Peulen
VP of Development, Metropolitan Capital Partners

I was able to build a playbook for my startup and hire my first full time sales rep within the nine months. We then hired Joe to coach the new rep!  

Kirk Stinchcombe
Founder, Econics

Kyle Guilfoyle
Consultant, The Nimble Bar

Marc Stoiber
Brand Strategist, MarcStoiber.com

THIS IS JUST ONE OF THE COURSES INCLUDED IN THE ACADEMY

If you're ready to level up your sales game, pick one idea to test, and start selling...TODAY.

Joe Girard

Hey I’m Joe. 

People usually come to me to help them sell more, have fun, and to make things way less complex. I would say I combine a mix of sales expertise, education, and leadership development to enable more professionals to become what I call “Sales Heroes.”

I am just a regular guy who got started in sales many years ago and built a 20 year career as a top performer in private education selling courses, became a manager, a corporate trainer, and then decided to start a business. What was I thinking?

You may have heard of "Worlds Greatest Salesman," Joe Girard, who's in the Guinness Book of World Records for selling cars. Pretty cool, right? Well that aint me. Great for SEO though, haha! I found out years ago that as I shared ideas through blogs, videos, podcasts, online courses, there were unlimited people out there with similar challenges I could help them with. And that's what gets me pumped. And exactly why I create courses and resources.

You can find me through my consulting business Change Grow Achieve

Now, I get to travel the world, work with all sizes of companies, dive into tons of crazy projects, and essentially help rid the world of "salesy weirdos."

My biggest realization is that there is always a better way. A simpler way. A more fun way to do things. And the best part has to be the amazing people I get to do my work with. So come join me in the Academy and let's sell some stuff together.

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